Running While Corporate: Prepare, Envision, Execute!

Two weeks ago, I received a lead that a Fortune 500 company with an operation in Denver was using a lot of the type of business services that my company offers.  I went on LinkedIn and found the names of a few of their executives that I thought might be interested in our services.  One of the leaders that I reached out to has a robust LinkedIn profile and has written articles on a variety of topics.  Before I sent the email introducing myself, I read a couple of his articles.  Then, in my initial reach-out, I lightly referenced it with something humorous.  The result was nothing short of amazing: his assistant didn’t respond to my email, she just put a meeting on my calendar to talk to the leader.  Success! Continue reading