On April 24th, 2015, EdgeLink cosponsored a Colorado Ski Day event for its many technology partners along the gorgeous slopes of Colorado’s Arapahoe basins. The outing was hosted and organized by ViaWest with the help of EdgeLink, Market Creation Group, Brainspire, SLI Global, and Vista Solutions as a way of building greater bonds with existing partners and making new connections. John Kingdeski, Manager of Contract Services at EdgeLink, led the all-day outing for the EdgeLink team and had this to say about the event.
“Part of the EdgeLink difference has always been that we build lasting relationships with our customers. Why limit those interactions? I see fun events like this as an extension of that ideal. Plus, everyone had a blast on the slopes, whether they could ski powder or not.”
All 60 participants were transported by bus to the Arapahoe basins, where they hit the slopes with their own gear or rented equipment. Lift tickets were provided, as were food and beer sponsored by the New Belgium Brewing Company in Fort Collins, CO. There was also a raffle while everyone ate, with each sponsor bringing their own prizes.
Yet Colorado Ski Day was more than just fun and games. EdgeLink and the other event sponsors raised $5,000 for the Colorado Avalanche Information Center (CAIC), which provides valuable information on potential avalanche conditions to Coloradans and tourists safe as they ski and snowboard on statewide mountain ranges. At the end of the day, participants had this to say about the EdgeLink cosponsored Ski Day:
“Skiing, brats, New Belgium beer, and tons of great people. The whole day was great from start to finish.”
“It was absolutely perfect ski weather. I’m glad EdgeLink helped to make this outing happen.”
The EdgeLink team came ready to have fun and because of that, left with a greater understanding of who their customers are and what keeps them hard at work. John Kingdeski also had this to say:
“Often, the best way to build rapport is not to treat your clients simply like valued business; it’s to treat them like a valued person in a rich relationship.”